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Jeff
Barrett enters his eighth season with the Wilkes-Barre/Scranton
Penguins and third as chief executive officer.
Barrett, 44, has been overseeing the team since
May 1998 when he was named president of the
American Hockey League franchise. He was promoted
to the position of CEO on March 5, 2004.
Barrett's duties with the Penguins include overseeing
all operations, including fiscal management,
sales, ticketing, marketing, advertising, sponsorship
sales and communications. In addition, he also
represents the Penguins in all league matters
and is a member of the AHL's Board of Governors.
Under his direction and leadership, Barrett
has built the Penguins from the ground up, and
into one of the model franchises in the American
Hockey League. But success didn't come overnight.
When he was named president of the Penguins
in 1998, Barrett had little more than a year
to get
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the franchise ready before the team took to the ice in October
1999. However, in that short period of time, Barrett
negotiated radio and television deals that put the team
on prime media outlets, led a marketing campaign that
made the Penguins visible throughout Northeastern Pennsylvania
and has guided the Penguins to the top of the league
in ticket sales, with more than 6,500 full season ticket
equivalencies.
For all of his efforts during the team's first four
seasons, Barrett was named the 2002-03 recipient of
the James C. Hendy Award, given annually to the AHL's
Executive of the Year.
Before taking over the reigns in Wilkes-Barre/Scranton,
Barrett served as vice president of ticket sales for
the Pittsburgh Penguins for two seasons (1996-1998).
He also previous served as vice president and general
manager of the Penguins' practice facility, ICEOPLEX
at Southpointe, in Canonsburg, PA, and served as general
manager of the Pittsburgh Stingers of the Continental
Indoor Soccer League and the Pittsburgh Phantoms of
Roller Hockey International.
Before joining the Penguins' organization, Barrett worked
for Olympia Arena Corporation and was director of operations
for Tiger Stadium, the former home of Major League Baseball's
Detroit Tigers. He began his sports managerial career
as assistant director and event coordinator at the Glens
Falls Civic Center in upstate New York. Barrett's responsibilities
included working closely with the arena's main tenant,
the AHL's Adirondack Red Wings.
A native of Saugus, Massachusetts, Barrett received
his Bachelor of Science in psychology from Providence
College in 1984 and his Master's Degree in sports management
from the University of Massachusetts-Amherst in 1987.
Jeff and his wife, K.J., have three children - sons
Casey and Liam, and daughter Shannon.
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